You worked hard writing, editing, and rewriting your book. You’re ready to publish and watch your book fly off the shelves, because a great book should practically sell itself, right? The truth is that every great book needs a little help, and books that sell well owe their success to effective marketing strategies. You may not like to think about your book as a product you’re selling, but it is. If you work with a traditional publishing house, your publisher will enact a mar